Submit Search Engine

What Can You Expect From Search Engines
And How They Can Help You

Search engines will be a way for you to generate from as little as 20% to as much as 60% of your business online (depending on what other marketing techniques you use). Since there are over 130,000,000 webpages in existence (yes that is 130 million!), it is extremely important to understand how they work and how to increase your chances of being placed in the top 20 of the search results. For example, if you were to type “music” and “CD” into the AltaVista search engine as a keyword the result would be over 1,000,000 related site URLs.

Search engines are a very powerful tool if you are in the top 50 results (preferably the top 20), but are completely useless if you are listed further down. You can bet that if you are further down than the 50th result, the searchee will not even see your site listing, much less be able to visit it.As we all know, the beauty of search engines is that they can bring you a large amount of targeted traffic and it will not cost you a cent!It is crucial you understand the basics of how search engines work if you want to get traffic to your site from them. There are three main types of search engines/directories. The first is a directory (sometimes called a category database). This is not a true search engine, but a listing of webpages by category. Many directories allow you to enter in the description and keywords for your site exactly as you would like them to appear. You usually have to select the category you want it cited under, too.

A directory will not list your URL and will never become aware of your site if you do not register with them. They do not make use of “indexing software” (robots that crawl the web looking for new sites and indexing them). An example of a directory is Yahoo.

Search engines (also called crawlers, spiders, robots, and worms) vary to a large degree. They will automatically index your site using “indexing software” or “indexing robots”.

Depending on the complexity of the software, here is what different search engines might do:

1. Index the webpage (not the entire “website”) you give them.
2. Index every word of every page at that site.
3. Visit external links to crawl through the web looking for any new sites 24 hours a day, 7 days a week going from URL to URL until they have visited every website that can be found on the Internet.

By simply telling the search engine what your URL is, its software robot will go there automatically and index everything they need. Every search engine has different criteria for returning search results which makes a difference on how you want to submit your site as it can drastically effect your ranking in search engines (we discuss this quite extensively in the course, but it takes up over 30 pages, so we will skip it in this newsletter).

It is important to realize that many search engines change their algorithms on a regular basis (i.e. weekly, monthly, etc.) – if you’re listed prominently today, that may no be true tomorrow.

There are also META search engines. These perform searches on multiple search engines simultaneously. In this instance, your ranking for the keywords inputted is calculated by the combined ranking of all the search engines simultaneously used. The key to getting ranked high is to make sure you’re listed in all the search engines used by the META search engines (They use: OpenText, Lycos, WebCrawler, InfoSeek , Excite, AltaVista, Yahoo, HotBot, and Einet Galaxy).

It is not necessary to submit your site to META search engines since they use the results of the major search engines (not their own).

 

ABOUT THE AUTHOR: Internet marketing expert Derek Gehl specializes in teaching real people how to successfully start, build, and grow their own profitable online businesses on small budgets. To get instant access to the step-by-step strategies, tools, and resources he’s used to grow just $25 into over $60 Million in online sales, visit: The Internet Marketing Center

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Happy Investing,

Kendall E. Matthews, CRMC
Phoenix, Arizona Investment Real Estate

P.S. Get my new e-book “101 Legit Tips To Boost Your Credit Score” Click Here to learn more.

P.S.S. You can click here to learn about our investment strategies.

“Why It Now Makes Sense To Look At Potential Uses” KJAM Radio: The Investment Real Estate Corner show#061030

Listen to today’s show: CLICK HERE

Learn the insight of understanding potential and future value in real estate.

I will explain how I advertise properties for what they can be, not for what they are.

To receive a free report on “How To Raise Capital For Real Estate Projects” call free recorded message 1.888.462.3771 ext. 401

Click below to have the show automatically come to you every Monday:

 

The Investment Real Estate Corner: Back To The Nest?

Are you among the college graduates who have moved back home this year?  Don’t sweat it, because you’re not alone.  About 48% of the class of 2006 is estimated to have returned home, and with good reasons. 

It’s safe, it’s secure, and it’s convenient, especially when there are car payments and job searching to worry about.  Quite frankly, all those years living in a dorm room may not have prepared you for the big step of setting up house on your own. 

Fortunately, many parents are embracing their “boomerang” children, so graduates can work and save money towards a down payment on a home.  If you are among these parents or graduates, you’ll find it useful to establish ground rules while working toward the goal of home ownership.   

First, set a deadline for moving out, and work hard towards achieving it.  It may mean taking a “survival job” until the career of your dreams comes along. Strongly consider developing good payment habits by paying rent to your parents.  Parents, if you’re not comfortable keeping your kid’s cash, put it away for them to use for a down payment later. 

Rents around the country are rising, and moving home can provide an opportunity to save money and work towards the American Dream of home ownership.  Now more than ever, it’s becoming an accepted right of passage.

“The No-Fail Way To Raise Capital” KJAM Radio: The Investment Real Estate Corner show #061023

Listen to today’s show: CLICK HERE

KJAM Radio’s The Investment Real Estate Corner show#061023 goes over how to raise capital for your investments.

Kendall Matthews will explain how raising capital can boost any investment portfolio.

To receive a free report on “How To Raise Capital For Real Estate Projects” call 480.444.2543 ext. 1

Click below to have the show automatically come to you every Monday:

 

The Investment Real Estate Corner: Liabilities Into Assets

Getting ready to place your home on the market?  If it is in anything less than “like new” condition, you’ll need a little reality check before you can determine a fair asking price.  Since buyers will order one anyway, you should strongly consider having an inspection performed by a licensed professional before you market your home. 

Why do it now, since the buyers will pay to do it later?  Ask yourself if you like surprises!  If repair issues are identified, you have time to decide whether to pay now for the improvements, or adjust your asking price accordingly.  The old rule of thumb dictates that buyers will offer $2 less for every $1 in needed repairs, so make your decision with care. 

This is a great opportunity to take lemons and make some lemonade!  Don’t ignore major repairs that can boost your home’s value and desirability.  If your home is marketed while in need of a new roof, you’ve got a real liability and challenging sales point.  Market your home with a brand new roof, and suddenly you’ve got a great asset. 

Discover problems and implement solutions before you make your final pricing decision.  To do otherwise simply invites unpleasant surprises and low offers.  In today’s highly competitive market, you need to take proactive steps that assure your home’s value stands out in the crowd.

“The 18 Reasons Why Seller Financing Should Be the First Thing You Ask For” KJAM Radio: The Investment Real Estate Corner show#061016

Listen to today’s show: CLICK HERE

KJAM Radio’s The Investment Real Estate Corner show#061016 goes over 18 powerful advantages in using one of the most underused tools in real estate–seller financing.

Kendall Matthews will explain how seller financing creates solutions in real estate transactions.

For more information about the show call 480.444.2543 ext. 1

Click below to have the show automatically come to you every Monday:

 

The Investment Real Estate Corner: A Balancing Act!

“Buyers market.”  “Sellers market.”  What does it all mean when you find yourself ready to buy or sell a home? 

The basic concept behind a “buyers market” is that there are more houses or residential properties for sale in your community than there are buyers qualified to make a purchase.  This creates increased competition among the sellers for those fewer buyers, and can put the buyers in the “driver’s seat” when it comes to negotiation. 

It logically follows that a “sellers market” happens when there are more prospective buyers than there are homes for sale.  Now it is the buyers who must compete against each other for available properties, often to the benefit of those who are selling. 

Many markets across the country have enjoyed a sellers market for the last few years.  This is largely due to the fact that interest rates have been so low that many more buyers applied, and qualified for, financing than in previous years.  Now interest rates are slowly creeping up, resulting in most markets balancing out toward the middle ground. 

Regardless of market conditions, many people don’t have much choice when it comes to when they want or need to buy or sell a home.  Life dictates these decisions for us.  Either way, consult a professional for advice in order to get the most benefit from your real estate experience.

Sell Product and Service Online

Should I Sell a Product or Service Online?

One of the first things you will have to decide when setting up an Internet business is whether you want to sell a product or a service, both of which have their advantages and disadvantages.

Products:

• Advantage: unlimited income potential because you are not constrained by time, the way you are with a service (the more product you sell the more income you make – especially when you are automated).
• Disadvantage: requires stocking and shipping (or drop-shipping from a supplier).
• Disadvantage: generally requires you filling large amounts of orders to make a reasonable living, unless you have a product with a very high profit margin.

Services:

• Advantage: it is easier to make a profit quickly because the entire price of a service is paid to you (except for any overhead).
• Advantage: services can generate a great residual income because the client may want to hire your services again and again.
• Disadvantage: you are limited to a modest income because you can provide only so many services each day (unless you hire employees to perform services for clients).

In my opinion, selling a product online has, by far seen the biggest profit potential in the long run. Once you get a successful product, you can automate the system and move on to new products that will generate multiple streams of income.

If you need immediate cash flow, providing a service is the fastest way to produce instant income… but it will never pay off as big, in the long run, as selling a product with a high profit margin.

If you sell a service, think about how you can transform it into a product. One of the best examples I can think of is regarding the people who submit websites to search engines. Because the competition got so fierce and their business began to suffer, some wrote and sold reports revealing how search engines work and tricks for getting sites listed higher etc. The reports were priced at $20 -$100, and the entrepreneurs in our example found new markets to tap.

 

ABOUT THE AUTHOR: Internet marketing expert Derek Gehl specializes in teaching real people how to successfully start, build, and grow their own profitable online businesses on small budgets. To get instant access to the step-by-step strategies, tools, and resources he’s used to grow just $25 into over $60 Million in online sales, visit: The Internet Marketing Center

Click Here to Send This Page to a Friend

Happy Investing,

Kendall E. Matthews, CRMC
Phoenix, Arizona Investment Real Estate

P.S. Get my new e-book “101 Legit Tips To Boost Your Credit Score” Click Here to learn more.

P.S.S. You can click here to learn about our investment strategies.

“5 Sure Ways To Explode Your Real Estate Investing Business” KJAM Radio: The Investment Real Estate Corner show #061009

Our first KJAM Radio Show “The Investment Real Estate Corner.”

Kendall Matthews will explain the shows format and the 5 things you will learn about real estate investing from listening to the shows.

Start your week out right.

Tune in every Monday.

The Investment Real Estate Corner: Check The History Books!

Bubble, bubble, toil and trouble! There’s no doubt that the real estate marketplace is settling down from its breakneck pace of the last few years. There’s also speculation that the real estate “bubble” is going to burst, but it’s nearer the truth to say that the most overheated markets are losing steam, while other markets are reasonably readjusting.

The biggest worry swirling around the whole issue relates to mortgage interest rates, and whether we’re looking at 7% rates on the horizon. Before anyone begins to panic, however, it’s useful to reflect on history. During the last thirty-four years, interest rates were lower than today only four times. To review, rates were 6.79% in 1998, 5.92% in 2003, and 5.71% in 2004 and again in 2005.

The average interest rate in the 1990’s was 9.8%, and in the 1980’s it averaged 12.62%! Double-digit loan rates were common in the seventies and eighties. It should be pretty clear by now that real estate markets everywhere will find a way to survive interest rates rising to 7%!

Buyers have always been plentiful, and will continue to be. Buyers will still compete for homes, but the most attractive homes will be those which the sellers present in great condition and at a fair price. Consult a professional to outline your no-nonsense approach to selling in a cooling market.